At Human Ventures, now we have a fund for pre-seed and seed-stage investments, a enterprise studio and an Entrepreneur in Residence (EIR) program.
Through this work, we’ve found so much about how totally different founders fulfill their journey of buyer discovery and product-market fit. One of the biggest challenges for pre-seed and seed stage founders is figuring out the place to start out: There are one million issues to do. What do you have to do at every stage?
We interviewed three founders from our portfolio, all of whom ran discovery experiments to seek out their product-market fit at totally different levels of their firm’s improvement.
Here’s what they needed to share:
Pre-MVP/buyer discovery section: Tiny Organics
Tiny Organics is a plant-based child and toddler meals firm on a mission to form childrens’ palates so that they’ll select and love greens from their earliest days. The firm raised $11 million in their Series A in 2021 and is rising at over 500% yearly.
Founders Sofia Laurell and Betsy Fore joined our enterprise studio as EIRs and went by way of a six-week discovery dash. As Sofia explains, they knew they wished to construct one thing to make dad and mom’ lives simpler and threw a number of preliminary concepts on the wall from the Finnish child field 2.0 (Sofia is Finnish) to a better technique to create Instagrammable child photos.
They went by way of a number of workout routines to check the viability of latest dad and mom’ most urgent and pressing wants:
- Conduct a “Start with Why” train
- Define the “Jobs to be Done”
- Create a lean canvas for every (viable) idea
- Define the consumer journeys
- Conduct consumer surveys utilizing platforms like pollfish.com and 1Q (instantaneous survey device)
- Identify and outline their buyer personas
- Conduct buyer interviews and synthesize them
- Construct idea prototypes
They additionally met potential clients, conducting a spotlight group of 10-15 mothers. When the founders requested them to textual content them what they have been feeding their youngsters together with photos for every week, they realized the shortage of wholesome finger meals available in the market, thus sparking the thought for Tiny Organics.