HomeWorld NewsBoozy Fresca is coming to a liquor store near you

Boozy Fresca is coming to a liquor store near you

In a partnership between Corona brewer Constellation Brands and Coke, the businesses will launch Fresca Mixed, a spirit-based cocktail, later this 12 months.

Fresca is the second non-alcoholic drink owned by Coke to be became a spiked model. In 2020, it efficiently launched Topo Chico hard seltzer. Imagery and dietary info for Fresca Mixed hasn’t but been launched.
Constellation (STZB) and Coke mentioned they’re launching the product as a result of Fresca is “experiencing a surge in popularity,” as a result of it is zero-calorie and has no sugar, making the 64-year-old beverage an optimum alternative as a mixer.
The corporations did not reveal what flavors they’re going to launch, however they mentioned that Fresca Mixed shall be “inspired by recipes created by Fresca fans from around the globe.” One notable fan is Bravo host Andy Cohen, who commonly drinks a “Frequila” on his present, which mixes tequila and a Fresca.

Canned cocktails gross sales have exploded as drinkers search for comfort and new flavors past wine and beer. The beverage class grew 53% final 12 months and is projected to develop one other 29% over the following three years, in accordance to information from IWSR Drinks Analysis. Constellation’s analysis says the that grownup various drinks, which incorporates ready-to-drink cocktails, symbolize an $8 billion market and can proceed to develop.

The craze is overshadowing spiked seltzers. Following sturdy gross sales over the previous few years, the low-calorie drink has light in reputation — and sales — as customers get bored of it.
Coke rival PepsiCo (PEP) introduced final 12 months its entry into alcohol drinks with “HARD MTN DEW,” a sugar-free canned beverage with 5% alcohol by quantity that is being created with the Boston Beer Company (SAM).
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