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Commentary: Plastic bags at shops and supermarkets should be charged per bag rather than per customer

CULTIVATING GREEN CONSUMPTION HABITS AMONG SINGAPOREAN CONSUMERS

The warfare in opposition to plastic waste requires collective effort throughout society, and actually, customers should take an lively position.

But behavioural change takes time. How can retailers and related organisations assist customers domesticate inexperienced consumption habits?

First, we have to begin with altering customers’ attitudes and perceptions towards utilizing plastic bags. For instance, customers are inclined to imagine that plastic bags are “convenient” whereas reusable procuring bags usually are not.

This notion must be tackled. Relevant authorities companies and organisations want to lift public consciousness that utilizing plastic bags will not be solely expensive in monetary phrases but in addition expensive for environmental and societal well-being.

Importantly, such messages should enchantment to customers’ emotions and feelings. It will permit customers to connect with the trigger at an emotional stage, motivating them to refuse plastic bags.

Second, we are able to create extra incentives for customers to make use of eco-friendly provider choices. For instance, retailers should reward customers with reductions and bonus factors when customers convey their reusable procuring bags.

Consumers will then really feel that it’s a simple change, and they may be proud to make use of the reusable bags as a result of they’re making a optimistic impression on the surroundings.

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