Published on : Monday, June 20, 2022
Discover Long Island (DLI), the area’s official Destination Marketing Organization (DMO), was acknowledged with two prestigious content material awards this previous month – the eTourism Summit Excellence “eTSY” Award for Innovation in Podcasting in addition to the group’s first Telly Award – the world’s largest video and tv content material honor – for the favored YouTube sequence Long Island TV. The latest recognitions add to the handfuls of native, nationwide and worldwide awards earned by the DMO in recent times, solidifying the group as trade leaders and a mannequin for achievement for vacation spot advertising and innovation.
“Receiving two national awards and once again being lauded as leaders in innovation for our digital content is an incredible honor and further establishes Discover Long Island as one of the best DMOs in the nation,” mentioned Discover Long Island President & CEO, Kristen Reynolds. “The creative and dedicated team at Discover Long Island works tirelessly to generate quality and compelling content that showcases the depth and breadth of life on Long Island, and I could not be more proud of the national acclaim and recognition that their efforts and our destination is receiving as a result.”
Long Island TV Scores DLI its First Telly Award
With greater than 11,000 international entries submitted for this 12 months’s Telly Awards and winners together with a few of the largest media and manufacturing homes within the nation, it needs to be famous that DLI’s now award-winning Long Island TV YouTube sequence is hosted, created, written, produced, edited and distributed utterly in-house.
Long Island TV, one of many first bi-weekly DMO YouTube sequence, was launched on the top of the pandemic as a part of DLI’s revamped social media technique aimed toward connecting with audiences through platforms the place content material was consumed in report numbers -including YouTube the place greater than two billion hours of video was being watched per 30 days in 2020. The sequence takes viewers on bi-weekly adventures all through the area which might be thrilling for each guests and locals to expertise – offering constant video storytelling content material that highlights native companies, points of interest and cultural experiences. Since the launch of the sequence, the DiscoverLongIslandNY YouTube channel has elevated subscribers by 644% and garnered an extra 1,050,100 views. With this new promotional channel, the group additionally attracted dozens of latest companions and secured sponsors for the sequence.
“Now, more than ever, it is necessary to celebrate video work that reflects the top tier of our industry, such as Discover Long Island,” mentioned Telly Awards Executive Director Sabrina Dridje. “This year’s submissions reflect an industry that has returned to the important work of storytelling, one that has returned with a new perspective that values innovation, agility, equity, and tenacious creativity.”
Long Island Tea Wins First Ever “eTSY” Award for Innovation in Podcasting
DLI’s authentic podcast, Long Island Tea, was introduced an “eTSY” award winner on the annual eTourism Summit throughout U.S. Travel Association’s trade main worldwide market and journey commerce present, IPW, which came about earlier this month. The weekly podcast, additionally produced utterly in-house, options the personalities and views of Long Island mothers, DLI’s President & CEO, Kristen Reynolds, and COO, Sharon Wyman, who “spill the tea” on what it’s wish to reside, work, and play on Long Island from genuine first-person accounts – pioneering a novel format for DMO podcasts. Sponsored by Long Island Wine Country, the present includes a “wine of the week” sampled by the 2 hosts who strategically and seamlessly showcase the numerous distinctive small companies, occasions, and facilities the area has to supply offering enjoyable, lighthearted “edutainment” whereas humanizing the group.
Since its launch in November 2020, the podcast has achieved a worldwide viewers from over 28 international locations that tune in and obtain the most recent episode in a whole lot week over week. To date, the podcast has acquired over 18.4K downloads and 27,600 video views. It even secured a devoted following and loyal fan base named the “hotTEAs” which warranted their very own line of merchandise. Additionally, DLI has not solely secured premier sponsors for the sequence, however A-list superstar friends together with The Real Housewives of NYC star Sonja Morgan, “Murr” of Impractical Jokers, rock legend Dee Snider of Twisted Sister, and famed psychic medium Jeffrey Wands, amongst others. Long Island Tea is offered for obtain wherever podcasts are supplied and can be viewable on YouTube at DiscoverLongIslandNY.
“Congratulations to the Discover Long Island team on winning the 2022 eTSY Award for innovation in podcasting” mentioned Will Seccombe, President of Connect Travel, the producer of the eTourism Summit. “Destination Marketing Organizations have started to use podcasting as a great vehicle to tell destination stories and the Long Island Tea podcast stood out for its unique and entertaining style and for the positive impact that it had on the community.”
Both award-winning channels had been launched as a part of Discover Long Island’s social media content material technique with the objective to develop into the highest supply of knowledge for the area and the go-to influencer for Long Island inspiration. In addition to the podcast and YouTube sequence, the group additionally posts content material throughout 10 social media channels together with TikTook with two separate channels “Discover Long Island” and “Long Island, NY” leading to DLI being acknowledged with a US Travel Association award for Best Social Media Campaign at their 2021 annual convention in Los Angeles. To date, the TikTook accounts have a rising following of 105,000+ and have earned greater than 1,200,000 likes mixed.