According to surveys from CGA, a foods and drinks analysis agency, 35% of legal-aged US adults skipped alcohol for the total month — a pattern that is rising in reputation as drinkers look to reset their our bodies in the New Year. That’s a rise from the earlier excessive of 21% who accomplished Dry January in 2019.
Participants credited their dedication to a rising number of non-alcoholic choices and mocktails that made it “easier to forego alcohol while not making social sacrifices,” CGA stated Wednesday. Those choices have been a few of the most popular decisions with about 30% of customers consuming non-alcoholic beer (up from 5% in 2019) and 23% selecting mocktails (up from 7% in 2019.)
Alcoholic-free wines and spirits additionally skilled a soar in reputation. “Curiosity beyond a traditional mocktail indicates that there are more high-quality options available with compelling flavor profiles that can stand on their own,” CGA stated.
The number of new choices is boosting bars and eating places’ backside traces, including $295 million in income industry-wide by attracting prospects who could have in any other case shied away from going out.
And prospects like what they’re consuming. About 75% of these surveyed by CGA stated they’d proceed consuming alcohol-free beer, spirits and mocktails, and 64% deliberate to stay with alcohol-free wine.
“This is positive news for emerging brands in the non-alcoholic ‘better for you’ space and highlights the opportunity for suppliers to introduce non-alcoholic brand extensions that keep consumers engaged with their brand family,” CGA stated.
“Low- and no-alcohol variations have also been a key subcategory in recent years, linking into health trends. People want to make healthier choices, but they don’t want to miss out on their favorite treats,” wrote Elliott Maddison, beverage analyst at GlobalData, in a word Wednesday. “Heineken’s 0.0 brand, which experienced growth above 30%, has been reaping the benefits.”
Although the sector is rising, nevertheless, it stays small. NielsenIQ not too long ago stated that retail gross sales of non-alcoholic beer, wine, and spirits jumped 28%, to about $350 million, in 2021, making it a “relatively small” slice of the $88 billion industry.