Happy Bandcamp Wednesday. Fortnite-maker Epic Games is treating itself to an entire Bandcamp. The music obtain web site introduced the acquisition in a weblog put up at this time, including that it’s going to proceed to perform as a standalone entity with co-founder and CEO Ethan Diamond at its helm.
“We share a vision of building the most open, artist-friendly ecosystem in the world, and together we’ll be able to create even more opportunities for artists to be compensated fairly for their work,” Diamond wrote within the put up.
The comparatively business-as-usual strategy contains the continued operation of Bandcamp’s market, group and editorial product, The Daily, as standalone entities. The firm says it is going to additionally proceed to function Bandcamp Fridays as deliberate. The month-to-month occasion, which removes the service’s minimize from purchases, has been a wildly well-liked options as many musician have struggled to make ends meet amid touring shutdowns.
“Since our founding in 2008, we’ve been motivated by the pursuit of our mission, which is to help spread the healing power of music by building a community where artists thrive through the direct support of their fans, the CEO adds. “That simple idea has worked well, with payments to artists and labels closing in on $1 billion USD.”
It’s a wierd acquisition from a thematic perspective, for certain. But Epic has been on one thing of an acquisition tear in recent times, with a ton of funding in its coffers, thanks largely to Fortnite’s wild recognition. The pandemic, in the meantime, has compelled many musicians to reassess their relationship with their work and the platforms they use to place it out into the world. Bandcamp has positioned itself as a much more musician-friendly service versus behemoths like Spotify, including issues like streaming live shows to its checklist of choices.
“We couldn’t be more excited to welcome the Bandcamp team to Epic Games,” Epic VP Steve Allison mentioned in a separate post. “Bandcamp has built an incredible community and business where up and coming artists can succeed thanks to the direct support of their fans, with one of the best revenue models and terms in music. This aligns closely with Epic’s approach to supporting creators across all media and enabling them to connect directly with their fans.”