HomeBusinessExclusive: HBO Max to launch in 15 European countries on March 8

Exclusive: HBO Max to launch in 15 European countries on March 8

STOCKHOLM : WarnerMedia’s HBO Max streaming service will launch in 15 European countries, together with Poland, Portugal and Romania, on March 8, making it obtainable in 61 territories throughout Europe and the Americas.

The service, owned by AT&T Inc, entered Europe in October by launching in the Nordics and Spain, with a bunch of promotional presents to seize prospects from Netflix Inc and Walt Disney Co’s Disney+.

In (*15*) Europe and Portugal, aside from a sexy month-to-month worth, prospects signing up in the course of the launch supply will get 33per cent off from the common worth for all times, Johannes Larcher, head of HBO Max International, mentioned in an interview.

The month-to-month subscription for HBO Portugal was 4.99 euros ($5.59) per thirty days and HBO Max shall be priced at 5.99 euros, however present subscribers and those who enroll in March could have to pay 3.99 euros a month.

Unlike the promotional launch presents in the Nordics and Spain, present prospects in the brand new markets will get the lowered worth for all times.

The firm didn’t disclose costs for the Netherlands.

“We only started launching HBO Max in new markets in the middle of last year and added almost 8 million subscribers outside the U.S. in 2021,” Larcher mentioned.

HBO ended the yr with 73.8 million subscribers for its streaming service and namesake cable community.

It plans to launch the service in one other six European countries, together with Greece and Turkey, later this yr.

However, HBO Max is not going to be obtainable in the UK, Germany and Italy for the following few years due to an present take care of Sky.

While the corporate has plans to launch HBO Max in 190 countries by 2026, it has not introduced any plans for Asia but.

“We are working hard on preparing for a potential launch in Asia … it’s fair to expect that Southeast Asia would probably be the first market in Asia we would go in with HBO Max,” Larcher mentioned.

($1 = 0.8921 euros)

((*8*) by Supantha Mukherjee in Stockholm; Editing by Bernard Orr)



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