HomeTechnologyFacebook is shutting down its college student-only social network, Campus – TechCrunch

Facebook is shutting down its college student-only social network, Campus – TechCrunch

Facebook tried a return to its roots as a college-focused social community with the fall 2020 launch of Campus, a personal part inside Facebook that was solely open to these with an @.edu e mail handle. However, the initiative didn’t succeed, as Facebook is now alerting customers that Campus will totally shut down on March 10.

Through an in-app message, Facebook is informing customers that its Campus pilot will shut down and that Campus profiles, teams, posts and different knowledge will probably be deleted. Ahead of its shutdown, customers will be capable to view their knowledge and obtain it utilizing an export device, the message famous.

“Since we launched the Campus pilot, it’s been our mission to help bring college communities closer together. But we’ve learned that the best way to support students is through Facebook Groups,” the message explains.

Social media advisor Matt Navarra instructed TechCrunch he had been alerted to the closure by a number of Campus customers and posted a screenshot of the message to Twitter. Other Campus customers had additionally noted the deliberate shutdown and the accompanying plans to delete the information. But only a few had commented on the loss — a sign, maybe, of Campus’ lack of traction.

Originally, Facebook had presented Campus as a strategy to enchantment to make the social community interesting to youthful folks by providing college college students a personal place the place they may join with classmates, be a part of teams, study upcoming campus occasions, get updates from their college’s administration, and chat with others.

With the arrival of the Covid-19 pandemic, there was additionally a way that Facebook might probably capitalize on the truth that many college students had shifted to digital studying to drive adoption of its on-line college community.

However, Campus was not supplied as a completely separate app — it was accessible from the “More” part alongside different Facebook verticals, like Watch, Dating, Gaming, News, and others. This might have made it really feel extra like part of Facebook itself, moderately than a really non-public community.

Image Credits: Facebook

Facebook had marketed the function on its platform — typically too aggressively, customers complained. One Twitter person in 2021 had remarked how they have been being pushed to affix Campus, regardless that they have been college, not a pupil, as an illustration. As of mid-2021, the function had change into out there to 60 complete U.S. schools and universities, after 30 extra colleges have been added to the service. And at the same time as early as this January, Facebook Campus expansions have been underway as native shops have been reporting college additions, as with UNC Charlotte, for instance.

Currently, the pilot program has 204 colleges on board, Facebook instructed TechCrunch.

An organization spokesperson famous the unique thought for Campus took place as a result of college students have been already utilizing Facebook Groups for his or her college, and Facebook wished to discover if a devoted product might higher serve this use case. But finally, Facebook realized Groups labored higher.

The spokesperson additionally confirmed the choice to close down Campus, noting:

“We’ve decided to end our pilot of Facebook Campus. We learned a lot about the best ways to support college students, and one of the most effective tools to help bring them together is Facebook Groups. We’ve notified students in the test schools that Campus will no longer be available, and have suggested relevant college Facebook groups for them to join.”

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