HomeTechnologyiPhone payments, App Store upgrades, Snapchat’s AR shopping – TechCrunch

iPhone payments, App Store upgrades, Snapchat’s AR shopping – TechCrunch

Welcome again to This Week in Apps, the weekly TechCrunch series that recaps the newest in cellular OS information, cellular purposes and the general app economic system.

The app business continues to develop, with a record variety of downloads and shopper spending throughout each the iOS and Google Play shops mixed in 2021, in keeping with the latest year-end reports. App Annie says world spending throughout iOS, Google Play and third-party Android app shops in China grew 19% in 2021 to succeed in $170 billion. Downloads of apps additionally grew by 5% reaching 230 billion in 2021 and cellular advert spend grew 23% year-over-year to succeed in $295 billion.

In addition, customers are spending extra time in apps than ever earlier than — even topping the time they spend watching TV, in some instances. The common American watches 3.1 hours of TV per day, for instance, however in 2021, they spent 4.1 hours on their cellular machine. And they’re not even the world’s heaviest cellular customers. In markets like Brazil, Indonesia and South Korea, customers surpassed 5 hours per day in cellular apps in 2021.

Apps aren’t only a technique to cross idle hours, both. They can develop to turn into large companies. In 2021, 233 apps and video games generated greater than $100 million in shopper spend, and 13 topped $1 billion in income, App Annie noted. This was up 20% from 2020, when 193 apps and video games topped $100 million in annual shopper spend, and simply eight apps topped $1 billion.

This Week in Apps presents a technique to sustain with this fast-moving business in a single place with the newest from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and solutions about new apps and video games to attempt, too.

Do you need This Week in Apps in your inbox each Saturday? Sign up right here: techcrunch.com/newsletters

The App Store’s dangerous press cycle

There was a time when builders had been too scared to say something dangerous about Apple’s App Store for concern of repercussions to their very own apps. That time has lengthy since handed. Apple is below regulatory scrutiny, dealing with investigations and engaged in lawsuits over its App Store and its alleged antitrust practices, in keeping with some authorities. Meanwhile, as a result of extra are open to declaring when the App Store makes errors, it appears as if these points are extra frequent and frequent. In actuality, Apple might have made simply as many errors previously, however they had been solely mentioned in backchannels, not publicly on the net and social media. For the developer neighborhood, the tales that emerge from this nearer look into the day-to-day goings-on of the App Store could be disheartening. Every week, it’s one thing new.

This week, for instance, one story highlighted how Apple approved what was described as a shameless clone of the favored sport “Unpacking,” even permitting the clone (“Unpacking Master”) to succeed in the highest of the App Store’s free charts earlier than its removing. The developer has since apologized, however this newest occasion comes solely days after various builders tried to sport the App Store with clones of the favored internet sport Wordle. These incidents appear to convey a message to the neighborhood that for those who don’t have an iOS model of your app or sport, you’re going to get knocked off — and your model might undergo.

Elsewhere, another developer called Fanhouse decided that it will now punish its personal iOS customers by jacking up subscription costs by 50% with a view to cowl its App Store commissions. An outspoken critic of the fee construction, the corporate, after all, needs to gather charges by means of its personal web site, however isn’t allowed to level to that possibility on iOS. This can be the kind of incident that may have by no means been heard of in such a public trend years in the past. The altering regulatory local weather has allowed smaller builders to talk out about how they need altogether totally different guidelines, not only a worth minimize for registering as a small business.

Apple’s new plan for contactless funds

Is Apple making ready to extra immediately tackle Square and different firms that assist small companies course of funds? That’s the newest report from Bloomberg this week, which claims Apple has been engaged on a brand new function since 2020 (following its Mobeewave acquisition) that may flip the iPhone itself right into a fee terminal. The function would contain NFC know-how — that means prospects might faucet their bank card to the iPhone to pay, as an alternative of utilizing a further piece of {hardware}, like a fee terminal or easier card reader. There are questions as to how this function would function. If Apple had been to permit third events to faucet into the function through an API, for instance, it might enhance all the iOS cellular funds ecosystem. If, nevertheless, Apple decides these funds should solely move by means of Apple Pay, then it will likely be setting itself up as a competitor to present fee suppliers and companies serving the small enterprise market — however on the danger of additional regulation.

Apple didn’t reply to feedback, Bloomberg’s report famous — and naturally, we gained’t know something for certain till it’s formally introduced. The timing is ripe for such a shift, because the pandemic has prompted elevated adoption of contactless cellular funds in markets that had been sluggish to make the transition, such because the U.S.

App Store Upgrades

The App Store acquired various notable updates this week to APIs and Search Ads and extra (see beneath). But one new function stands out as a a lot larger enchancment: Apple has launched a brand new App Store feature that can enable builders to distribute “unlisted” apps throughout the App Store.

To be clear, this isn’t actually meant for distributing betas for testing functions, which can proceed on TestFlight. Nor is it meant for widescale enterprise distribution of apps to an worker base. Instead, the function can be utilized to publish unlisted apps, together with consumer-facing apps, which might be meant for extra restricted distribution. This might embody these apps meant for a restricted viewers, says Apple, like these for “specific organizations, special events, or research studies.” The function may be used to distribute apps to employee-owned units that may’t be managed by means of Apple’s School Manager or Business Manager platforms, which might help organizations which have BYOD insurance policies or lack enterprise distribution infrastructure.

Unlike public apps, the unlisted apps gained’t seem on the App Store in class listings, suggestions, charts, search outcomes, or, actually, wherever. Instead, the one technique to get to the app’s obtain web page will likely be with a direct hyperlink. It will likely be fascinating to see how this function finally ends up being utilized by companies and different organizations, and the way strict Apple will likely be when figuring out whether or not or not an app is eligible for unlisted distribution — a course of that requires approval. There are many instances the place builders wish to check an app with a wider viewers however bump up in opposition to TestFlight’s limit of 10,000 exterior testers. Will Apple lastly enable these broader checks to have App Store distribution, too? Time will inform.

Platforms: Apple

Image Credits: Apple

  • Apple upgraded Search Ads to help customized product pages. Now developers can create up to 35 additional versions of App Store product pages with a view to showcase totally different app options, content material or promotions for given search phrases. These pages will also be built-in with Apple’s Search Ads, to allow them to be used as adverts that seem on the prime of search outcomes on the App Store.
  • Apple prolonged the in-app buy exemption for builders impacted by the pandemic, in choose apps. Specifically, Apple will continue to defer its App Store Review Guideline 3.1.1, which requires apps providing “paid online group services” to take action through in-app purchases. The impacted builders — whose authentic enterprise fashions had been constructed round in-person occasions, not digital ones — have been capable of forgo Apple’s requirement to make use of its in-app buy system throughout the pandemic. This contains one-to-few and one-to-many companies, like on-line seminars or group yoga courses.
  • Apple updated the App Store Connect API with extra capabilities round automating and customizing workflows in apps. Now, builders can create and submit in-app occasions, customized product pages and product web page optimization checks. The launch additionally contains help for the up to date App Store submission expertise, which helps you to submit a number of gadgets, submit with out a new app model and retrieve submission statuses.
  • Apple launched iOS 15.3, iPadOS 15.3, watchOS 8.4 and tvOS 15.3. Notably, iOS 15.3 patches 10 major security flaws affecting Safari, root privileges and extra. One of the iPhone flaws being addressed with the replace was being “actively exploited” — a vulnerability (CVE-2022-22587) that could have led to kernel code execution. It additionally launched the first developer betas of iOS 15.4, iPadOS 15.4, tvOS 15.4 and watchOS 8.5.
  • Apple mounted an iCloud server situation that was causing sync issues for builders. The downside had prevented apps from correctly syncing throughout platforms and had been occurring for no less than a few months. As Apple fights to retain platform charges for its App Store, it’s a foul look to have main, breaking points unaddressed for months.
  • One fascinating iOS 15.4 function is an update to Face ID that may enable it to work with a masks, however with out Apple Watch authentication, by recognizing the “unique features around the eye.” Meanwhile, Universal Control was spotted within the iPadOS 15.4 and macOS Monterey 12.3 betas.
  • Apple earnings: The firm reported Q1 income of $123.9 billion, up 11% year-over-year, web earnings of $34.6 billion and “services” gross sales of $19.5 billion. Apple has 785 million paying subscribers throughout its suite of paid companies within the quarter, and over 1.8 billion active devices worldwide, a brand new document.

Platforms: Google

  • Google launched Android Studio Bumblebee (2021.1.1) and Android Gradle plugin (AGP) 7.1.0; the newest variations of Android official IDE and construct system. The releases embody improved performance throughout the developer workflow in areas like Build and Deploy, Profiling and Inspection, and Design. Notable additions include a unified check execution between Android Studio and your steady integration (CI) server; pairing flows to help ADB over Wi-Fi; improved Profiler instruments to assist establish and analyze your app; and new methods to preview animations and UI interactions with out deploying your app to a tool.
  • Google updated its not too long ago launched closing unit of its Android Basics in Kotlin self-paced programming course, in response to suggestions from educators and learners. The firm added new initiatives that enable builders to use their learnings in addition to new subjects to organize college students for extra superior materials.
  • Android apps are coming to Windows 11 subsequent month as a part of the working system’s subsequent huge replace, Microsoft famous in a blog post this week. The firm had already previewed its plans to convey cellular apps to Windows. They’ll initially launch as a “public preview” (beta) to permit additional testing.
  • The Google Play Store dropped Verizon from its service billing program. Verizon subscribers had been emailed concerning the change, which can go into impact subsequent month.
  • Google Play additionally added a new Offers tab to showcase offers on its video games and apps. These types of offers had been beforehand options all through the Play Store, however now have a centralized location within the app. The tab will roll out first to the U.S., India and Indonesia.

Augmented Reality

Image Credits: Snap

  • Snapchat upgraded its AR Shopping expertise with updates to each the Shopping Lenses inside and the analytics shared with Snap’s model and retail companions. For customers, the AR shopping function will now show key product data, up to date in real-time, like the present product pricing and coloration particulars, alongside product descriptions and distinctive hyperlinks to make purchases on new Lens Product Cards that seem as customers nearly attempt on merchandise. For manufacturers, the updates are centered on offering extra information about how their AR shopping options are performing.


  • Coinbase added a new tax center function to its app that can assist U.S. prospects perceive how a lot they could owe the IRS in cryptocurrency transactions.
  • Personal finance skilled Tori Dunlap, the founding father of Seattle-based Her First $100K, partnered with the startup Treasury to launch her own app instructing customers investing fundamentals through paid programs and workshops, adopted by dwell investing and Q&As.
  • Trading app Robinhood reported This fall income of $363 million, up 14% year-over-year, and whole 2021 income of $1.82 billion, up 89% year-over-year. MAUs are additionally as much as 17.3 million, however the inventory dropped 10% attributable to weaker Q1 2022 steerage.


  • Reddit had begun quietly testing a feature that may enable customers to set their NFTs as their profile photograph on the social community, just like Twitter’s new function. The firm stated the check was a small, inside experiment however had already demonstrated curiosity in NFTs following final 12 months’s launch of its first digital belongings, known as CryptoSnoos.
  • Twitter is testing an experimental “Flock” function that can allow you to share your tweets along with your closest associates solely, as an alternative of the broader, public community.
  • A popular third-party Twitter app, Tweetbot, got a big upgrade that added help for 3 new widgets, 4 customized icons, an iCloud sync standing show possibility and extra.
  • TikTook is testing a number of new features, together with Bitmoji-like avatars, dwell audio streams, display sharing options, filtering for the For You web page, and different new creator instruments, like subscriptions. The app is all the time experimenting with new options, however not often pronounces any of its checks formally, which might enable it to achieve broader suggestions.
  • TikTook surpassed YouTube because the third-most-popular influencer platform amongst U.S. entrepreneurs in 2021, in keeping with Insider Intelligence (beforehand, eMarketer) information. In 2022, the agency expects 45.7% of U.S. entrepreneurs from firms with 100 or extra workers to make use of TikTook for influencer advertising and marketing versus 42.5% for YouTube.
  • A report by the FTC discovered that U.S. consumers lost $770 million in social media scams in 2021, up 18x from 2017. Much of the rip-off exercise happened on Facebook and Instagram’s apps, the report discovered, together with newer scams concerned on-line shopping and cryptocurrency investments.


  • Photo sharing platform Flickr (yep, it’s nonetheless round) teamed up with Picscart to supply its Flickr Pros members a free trial to the Picsart artistic platform. The tie-up is an fascinating technique to pair on-line photograph internet hosting with photograph modifying, giving Flickr Pros entry to a neighborhood with greater than 150 million MAUs.


  • WhatsApp added support for iOS Focus modes and a brand new voice-recording function, which can enable customers to pause and resume whereas recording messages, amongst different, smaller updates that had been beforehand in testing.
  • Messenger upgraded its end-to-end encrypted chat expertise. Although default end-to-end encryption gained’t totally arrive on Facebook Messenger till someday in 2023, the corporate said its function providing end-to-end encrypted group chats and calls in Messenger is now totally rolled out. In addition, Messenger is including one other safety function with the launch of screenshot notifications in end-to-end encrypted chats, just like Snapchat, that can warn you if somebody snaps a photograph from Messenger’s disappearing messages. Users can even now be capable to add GIFs, stickers and reactions to their encrypted chats.
  • Meta has began a advertising and marketing marketing campaign to push for elevated WhatsApp adoption within the U.S. The marketing campaign will tout WhatsApp’s encrypted messaging as its benefit. In an interview with The Verge, Meta’s head of WhatsApp Will Cathcart stated WhatsApp has no intention of including RCS compatibility, nevertheless.


  • Tinder updated its strategy to dealing with stories of great abuse and harassment in its app. As a results of its ongoing partnership with nonprofit and anti-sexual assault group RAINN (Rape, Abuse & Incest National Network), Tinder rolled out a handful of product enhancements to make reporting simpler in addition to coaching for inside groups on the courting app maker designed to higher help survivors of abuse and harassment. Soon, Tinder additionally says its members may have entry to background checks on their matches by means of Garbo, a nonprofit the courting app maker invested in final spring.
  • Muslim courting app Muzmatch is engaged in a lawsuit with courting big Match. The smaller app maker claims to have been repeatedly approached for a buyout however declined, and was then sued by Match over trademark claims (e.g. its use of “match” in its identify and branding). Muzmatch, nevertheless, had beforehand settled one other lawsuit with Match over copying Tinder’s swipe function. The firm didn’t admit guilt however eliminated the gesture because of this. It was additionally accused of utilizing comparable branding involving the best way its coronary heart icon seemed in its brand, which it defended however then additionally modified.

Streaming & Entertainment

  • NBCUniversal and TikTook announced an promoting partnership for the Winter Olympics that can function a brand new artistic advert expertise of some type. It can even see NBC posting content material throughout its TikTook accounts, together with each day posts of highlights and tendencies and three livestreams hosted by a TikTook creator.


  • Crypto video games come to App Annie’s Game IQ service. The app intelligence agency stated it’s including a “play-to-earn” (P2E) tag to its categorization system in Game IQ, to higher observe these video games that are starting to seek out their technique to cellular. Said App Annie: “…we are seeing nascent indications of mobile publishers beginning to leverage similar P2E features on mobile. Released in November 2021, Thetan Arena, an Action > Brawl game includes Play-to-Earn features amidst Multiplayer Online Battle Arena (MOBA) gameplay. In less than 3 months, the game has amassed 10 million downloads worldwide.” 
  • Netflix’s lineup of 13 cellular video games have been downloaded greater than 8 million instances for the reason that first video games launched on November 3, 2021, reported Apptopia. (Some had additionally been beforehand accessible on the app shops.) Apple’s guidelines require every sport to be downloadable individually in order to not compete with its personal App Store app as a video games distributor. To run the video games, nevertheless, customers will want a Netflix login.

Image Credits: Apptopia


  • Google Assistant’s Android app on the Play Store — a shortcut for launching the Assistant that’s built-in to Android telephones — recently topped over 1 billion installs, in keeping with Play Store information. Users don’t really need to put in the app to make use of Assistant, however many don’t notice this. Around seven months in the past, the app had hit 500,000 installs.
  • Family monitoring and communication app Life360 said it will stop selling exact location information following an investigation that discovered it was promoting to a dozen information brokers.

Government & Policy

  • Apple was fined $5.6 million for noncompliance with a Dutch order that required it to permit native courting apps to make use of third-party funds tech. Apple’s guidelines have required apps to make use of its personal in-app funds API, ban different fee programs and ban references to different fee strategies inside apps. But the order would change that. Apple, nevertheless, was delayed on the implementation. Apple has deliberate to create a system the place apps utilizing third-party funds would nonetheless must pay Apple platform charges which had been solely barely decreased from earlier than, once they used third-party funds. It’s unclear how that can fly with the regulator.
  • Google was sued by Washington, D.C., Texas, Washington state and Indiana AG’s for deceiving customers by amassing their location information when customers thought that they had monitoring disabled. Google’s help web page knowledgeable customers they might flip off Location History any time to disable the storing of their location information. But even with the setting paused, some Google apps had been nonetheless storing time-stamped location information with out asking.
  • TikTook acquired in bother for “stealth marketing” in Japan for posting movies to Twitter with out informing the viewers the posts had been sponsored content material, violating business tips within the nation. The app maker had secretly paid influencers to spice up content material for round two years.
  • India contemplates making its personal OS to compete with iOS and Android, in keeping with The Economic Times. Union Minister of State for Electronics and IT Rajeev Chandrasekhar stated on Monday the federal government is planning to provide you with a coverage that may enable the business to create its personal OS. In different phrases, the speak and the long run actuality are nonetheless fairly far aside.
  • WhatsApp was quizzed over shopper safety issues within the E.U. The grievance about how WhatsApp tried to get its customers to simply accept phrases of service adjustments has now evolved into a formal investigation.
  • Microsoft, the DOJ, and 35 U.S. states are now supporting Epic Games by means of amicus briefs within the Epic Games vs. Apple lawsuit filed within the Ninth Circuit appeals courtroom. While it’s good to have associates, that doesn’t imply Epic’s authorized battle will likely be any simpler given {that a} prior courtroom already examined the case and declared Apple to not be a monopolist.

🤝 Weather forecast firm and well-liked app maker AccuWeather acquired French startup Plume Labs, which presents an app that tracks air air pollution. Ahead of this deal, AccuWeather had been integrating Plume Labs’ information into its personal forecasting merchandise. Deal phrases weren’t disclosed.

💰 Singapore-based psychological well being startup Intellect raised $10 million in Series A funding led by HOF Capital. The firm presents on-line wellness and remedy periods each as an worker profit and thru a shopper app.

🤝 Crime-tracking app Citizen acquired Harbor, a catastrophe prep app, for an undisclosed sum. Harbor, which is Citizen’s first acquisition, helps customers prep for crises like fires and earthquakes by assigning them preparedness duties on a rolling foundation to make getting prepped much less overwhelming.

💰 Indian social funding app StockGro raised $32 million led by Bitkraft Ventures, General Catalyst and Lightricks co-founder Itai Tsiddon, in a spherical that’s a mixture of major and secondary funding (and a few early backers have exited). The app presents a gamified interface that helps customers uncover buying and selling methods, in addition to compete and work together with different customers.

💰 Indian meals supply app Swiggy raised $700 million in a Series Ok (?!!) spherical of financing that values the seven-year-old Bengaluru-based startup at $10.7 billion. The spherical, led by Invesco, raised $1.25 billion simply six months in the past.

💰 Parthean, a private finance monitoring and training app, raised $1.1 million at a $12 million valuation from Litani Ventures, Gaingels, Amino Capital and others. The app lets customers combine their funds through Plaid with a view to present monetary well being metrics in actual time.

💰 Casual open world cellular sport Rocky Road raised $2.5 million in a seed spherical led by Crowberry Capital and Sisu Game Ventures. The “casual MMO” hails from Icelandic serial entrepreneur and QuizUp founder Thor Fridriksson, however the sport gained’t be out for a 12 months. Details are sparse, however Rocky Road will use real-world map information and can embody mini-games that may be performed by yourself or with associates.

💰 London-based grocery supply app Zapp raised $200 million in Series B funding to gasoline its enlargement to different huge cities. The spherical was co-led by Lightspeed, 468 Capital and BroadLight Capital.


Image Credits: Pestle

A newly launched recipe app known as Pestle goals to do greater than present a spot to save lots of and arrange your favourite recipes. The app, from indie developer Will Bishop, additionally helps you propose meals, create shopping lists, sustain with new recipes from creators and even prepare dinner hands-free or with family and friends remotely over Apple’s SharePlay function for FaceTime. The result’s a well-built recipe app that gives a greater expertise for the top person, and one which tries to respect the creator content material it organizes by providing supply hyperlinks, instruments to find extra recipes from the identical creator as they’re revealed and a function that encourages repeat visits to recipe websites. However, there are points with the meals publishers’ hyperlinks not being fairly as seen as they need to be, which can trigger issues. But from the top person’s perspective, the app is helpful, with options like robotically organized folders, a guided cooking expertise the place you’ll be able to transfer by means of recipes step-by-step, hands-free voice controls, built-in shopping lists with Reminders integration and extra. (Read extra here on TechCrunch.)


Image Credits: Podcastle

Podcastle’s audio creation app has grown to 200,000 customers in lower than a 12 months, backed by now $9 million in funding. The app permits customers to schedule podcast interviews, invite company, document podcasts in HD sound and entry the ultimate grasp information from the visitor’s cellphone. Files are supplied in regionally uncompressed lossless WAV format. In addition to the help for a distant multitrack interview, the app additionally helps background noise removing, a text-to-speech converter, transcription options and A.I. know-how to enhance the sound of your voice, amongst different options. Projects will also be edited on the corporate’s internet platform. The result’s a podcast studio and rival to Spotify’s Anchor. The iOS app is a free obtain.



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