HomeTravelRuby Hotels will pay for staff tattoos

Ruby Hotels will pay for staff tattoos

(CNN) — In the cut-throat post-pandemic world of hospitality, getting one of the best workers is all the things. Now one lodge group has determined to lure in stellar staff by providing a golden handshake — of a free tattoo in the event that they stick it out for six months.

Germany’s Ruby Hotels, which has 16 properties throughout Europe, is providing new recruits as much as €500 ($511) to get a brand new tattoo, piercing or haircut as soon as they attain six months of employment.

And little over a month for the reason that scheme began in June, functions to work with the model have already gone up by 25% — regardless of it being the summer season vacation interval in Europe.

“Given the shortage of staff in the hotel industry across Europe, this is a very satisfactory result,” Uta Scheurer, Ruby’s vp of human assets, informed CNN.

Uta Scheurer, overseeing the marketing campaign, has tattoos herself.

courtesy Ruby Hotels

The marketing campaign is partly an consideration seize, she mentioned — however extra crucially, it is to draw the type of staff they need at their resorts: “Team players who value character, soul and individuality” the corporate wrote in an announcement.

“Ruby wants to encourage its employees to create their individual success story, to show their own personality and also showcase it at work.”

“We love people with personality and that’s what we want to communicate,” Scheurer added.

Scheurer — who has tattoos herself — informed CNN that, “The mix of individual characters is what creates the mood and the success of Ruby.”

Ruby Hotels are all a little out of the ordinary.

Ruby Hotels are all a little bit out of the strange.

courtesy Ruby Hotels

She continued: “Tattoos, piercings and hairstyles are something very personal.

“They’re totally different for everybody, emotional for everybody, with a that means. At Ruby, each worker can and needs to be themselves. Many corporations declare that; We show it with this marketing campaign.”

She added: “By the best way, everybody needs tattoos [not piercings or hairdos]. That reveals we hit a nerve with our method.”

And if present workers really feel ignored, they will not for lengthy. The scheme has completed so nicely that they’ve expanded it. When an present worker recruits a brand new one, the model will pay for a tattoo for every of them.

The marketing campaign will run till the tip of the yr.

Main picture: chika_milan/Adobe Stock



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