HomeTechnologySiriusXM rolls out AudioID to track its audience across its apps Pandora...

SiriusXM rolls out AudioID to track its audience across its apps Pandora and Stitcher and its satellite radio service, offering first-party ad targeting (Sarah Perez/TechCrunch)


Sarah Perez / TechCrunch:

SiriusXM rolls out AudioID to track its audience across its apps Pandora and Stitcher and its satellite radio service, offering first-party ad targeting  —  The use of monitoring cookies is winding down, and Apple’s anti-tracking privateness replace has impacted cell apps’ promoting revenues.

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