HomeWorld NewsSo many people want a Ford Maverick, Ford's stopped taking orders

So many people want a Ford Maverick, Ford’s stopped taking orders

The halt particularly applies to “retail orders,” although, so authorities and enterprise fleet consumers will nonetheless be allowed to order vans after Thursday. Ford didn’t say how many Maverick orders the automaker has already collected.

Across the business, automakers have been coping with problems getting needed parts to make automobiles, significantly laptop chips. Ford didn’t particularly cite any specific manufacturing points with the Maverick, although.

The explanation for the halt on orders could possibly be mixture of things, stated Brian Moody, govt editor at Autotrader.com.

“I wonder if it’s not a little bit more popular than they expected combined with continuing supply change issues,” he stated.

The Maverick first went on sale this fall, turning into the third pickup in Ford’s lineup after the F-150 and mid-sized Ranger. Before the Maverick, Ford hadn’t had a genuinely compact truck in its lineup for nearly a decade. The authentic Ford Ranger went out of manufacturing in 2012. At that point, Ford cited a lack of demand for small vans. Also, the outdated Ranger did not share engineering with every other fashions, making it a more durable enterprise proposition for the automaker.

Last August, earlier than the Maverick went on sale, Ford had stated it had already obtained 100,000 orders for the truck. The firm has not supplied any updates on orders since then. But just like the truck itself, Ford Maverick’s precise gross sales are tiny in comparison with these of the a lot greater F-series pickup which is the most effective promoting automobile of any variety in America. In December, 2021, for example, Ford offered over 62,400 F-series vans in comparison with simply over 6,000 Mavericks. In whole, Ford offered over 13,000 Mavericks for the reason that truck first went on sale in October. F-series vans are produced at 4 completely different Ford factories, although, whereas the Maverick is produced at only one.

The Maverick shares a lot of its engineering with the Ford Escape and Bronco Sport crossover SUVs. It’s inbuilt the identical Ford manufacturing facility in Hermosillo, Mexico the place the Bronco Sport is made, and the Maverick is obtainable in each hybrid and non-hybrid variations. The hybrid model is the least costly entry-level truck, with a beginning worth round $20,000. That’s uncommon since, often, a hybrid model of a automobile, with electrical motors and highly effective batteries along with the fuel engine, prices greater than a purely gasoline-powered mannequin.

The truck’s low beginning worth appears to be a main attraction, stated Ivan Drury, an analyst with the automotive web site Edmunds.com. Mavericks have been promoting at costs averaging about $28,600 together with choices which is far decrease than common new automobile worth of about $46,000. Also it’s genuinely promoting shortly, he stated.

“This thing is turning over as fast as any vehicle in the industry,” he stated.

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