HomeTravelThis Italian airline just got a sassy new look

This Italian airline just got a sassy new look

(CNN) — When it launched in October 2021, ITA Airways, Italy’s new nationwide service, promised to convey a “100% Italian experience” to the skies.

And now, practically eight months later, the airline has unveiled its new look, together with new uniforms and meals deliberate by Italian superstar cooks.

The new look was unveiled alongside ITA’s three new long-haul Airbus A350-900s — the airplane which is, in line with the corporate, their “new ambassador.”

Chef Enrico Bartolini has added pappa al pomodoro to the enterprise class menu.

ITA Airways

Sticking to their all-Italian pledge, the interiors of the A350 have been styled by Walter De Silva, a automobile designer who labored for Fiat and Seat, earlier than changing into head designer at Volkswagen. De Silva took his inspiration from the music “Il cielo in una stanza,” or “The sky in a room,” he mentioned in a press launch.

That means bringing blue contained in the plane — however not the intense blue deliberate for ITA planes’ exteriors, however a extra delicate, midnight blue. In economic system seating, that blue turns into the bottom of the seat, with a sand-colored stripe down the center. The colours are switched for “comfort economy” seats which have a little extra legroom, and for enterprise class seats. There’s a nod to the tricolore flag on the headrests, too.

The slick new design for economy class.

The slick new design for economic system class.

ITA Airways

For long-haul flights there may also be temper lighting relying on the stage of flight (boarding, take off, mid-flight, and meal occasions) in addition to for dawn, sundown and night time time.

ITA plans to step by step improve its fleet from its present Alitalia plane to a fleet of new Airbuses, predicting that by late 2025, 75% of the fleet shall be much less environmentally damaging, new-generation plane.

ITA's new business class.

ITA’s new enterprise class.

ITA Airways

Meanwhile, the uniforms — designed by Bruno Cuccinelli — take a leap in direction of informal put on, with girls capable of put on white cap-sleeved T-shirts with sweater vests on prime. A extra conventional uniform, nearer to the darkish blue uniforms of Alitalia, is another choice for crew. Women can select between a skirt or pants, whereas the boys’s uniforms pep up Alitalia’s navy fits with massive gold buttons.

Fiona Sinclair Scott, CNN Style’s international editor, sees the new uniforms as a modernization of the traditional flight attendant look.

“There was a time when air travel was synonymous with ultimate luxury, regardless of seat assignment. The uniforms and dress codes of flight attendants, who were predominantly women, were designed to exude glamour and femininity, perhaps at the expense of comfort for those staff working long hours,” she says.

ITA's new uniforms allow female crew members to choose between skirts and pants.

ITA’s new uniforms permit feminine crew members to decide on between skirts and pants.

ITA Airways

“Today, travel is more commonplace and cabin crews are more gender-balanced. The culture of travel has changed and we’re undoubtedly seeing this reflected in uniforms.

“Workplace costume codes have relaxed in virtually each business so it isn’t shocking to see the inclusion of a T-shirt in these new designs, for instance. While the new designs retain a few of the hallmarks of flight attendant-wear, they have been modernized with extra informal styling equivalent to the marginally cropped or turned-up trousers and the choice of a boot for ladies.

“Brunello Cucinelli presented several double-breasted suits in his last two menswear collections and they’ve carried over into this line too.”

The uniforms shall be rolled out over the subsequent few months, in line with the airline. ITA’s gradual introduction of new seems to be is right down to cost-cutting measures for the airline which was born from Alitalia’s chapter.

And then there’s the meals. From June 2, intercontinental flights will serve meals deliberate by a few of Italy’s greatest cooks, beginning with Enrico Bartolini — the one chef in historical past to have been awarded 4 Michelin stars in a single 12 months.

Bartolini’s debut menu for enterprise class consists of pappa al pomodoro, the signature tomato-and-bread heat “pap” from his native Tuscany, and hen flavored with Amalfi essences, like lemon.

Economy will see a “totally renewed menu,” whereas each merchandise of food and drinks on board shall be an Italian model or recipe.

In the long run, that concentrate on italianità will see espresso served as an “experience” and wellness “unique experiences” on board. Whether that can embody guided meditations, as a number of airways have already got on their in-flight leisure programs, or full-on in-seat massages, as Virgin Atlantic used to supply, just isn’t but clear.

ITA’s gradual roll-out applies to its route map, too. It is launching routes from Rome to Los Angeles, Sao Paulo and Buenos Aires this month.



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