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We shopped at Dollar Tree and Dollar General, the two largest dollar store chains in the US, and were shocked by how different the shopping experience is

How does Dollar General stack up in opposition to its competitor, Dollar Tree?Courtesy of Dollar General

  • Dollar Tree and Dollar General are the two largest dollar store chains in the US.

  • While they serve an identical buyer base, there are key variations in their shopping experience.

  • We put the two to the check.

We visited a Dollar General and Dollar Tree store in the Bushwick neighborhood of Brooklyn, New York, slightly over a mile from one another. Our first cease was at Dollar General.

Dollar General store in Bushwick

Insider/Brittany Chang

There were indicators on the door informing clients that the store accepts meals stamps. These two chains rely on low-income consumers, and welfare checks sometimes drive gross sales.

Dollar General store in Bushwick

Insider/Brittany Chang

The very first thing we observed is that almost all objects price nicely over $1.

Dollar General store in Bushwick

Insider/Brittany Chang

Though there are some sections with $1 offers, most affords are $3 and over …

Dollar General store in Bushwick

Insider/Brittany Chang

… with a $10 worth cap.

Dollar General store in Bushwick

Insider/Brittany Chang

There were a ton of bundle offers that aimed to get clients to spend extra.

Dollar General store in Bushwick

Insider/Brittany Chang

And there was a mixture of non-public label and nationwide manufacturers.

Dollar General store in Bushwick

Insider/Brittany Chang

Some cleansing merchandise were saved behind perspex panels for teenagers’ security.

Dollar General store in Bushwick

Insider/Brittany Chang

We were impressed with how tidy the store appeared, even with a small variety of employees working.

Dollar General store in Bushwick

Insider/Brittany Chang

Even in the sometimes messy youngsters part, toys were neatly organized.

Dollar General store in Bushwick

Insider/Brittany Chang

And the self-serve space appeared nearly untouched.

Dollar General store in Bushwick

Insider/Brittany Chang

Dollar General has been strongly criticized in the previous for the lack of contemporary produce bought in its shops. Critics say these shops usually open in rural areas, forcing out different grocery shops, and creating meals deserts.

Dollar General store in Bushwick

Insider/Brittany Chang

Source: Slate

This store solely had a choice of processed and frozen meals.

Dollar General store in Bushwick

Insider/Brittany Chang

One of the causes Dollar General can hold its costs low is as a result of it sells objects in smaller portions. In some instances consumers might pay extra on a per-ounce or per-item foundation, nevertheless.

Dollar General

Insider/Brittany Chang

Despite this, we noticed some choices for purchasing in bulk.

Dollar General store in Bushwick

Insider/Brittany Chang

There were a number of gaps on cabinets in the store.

Dollar General store in Bushwick

Insider/Brittany Chang

Unfilled house on cabinets have turn out to be widespread throughout the retail sector as a result of supply-chain constraints.

Dollar General store in Bushwick

Insider/Brittany Chang

Overall, the store was nicely introduced and appeared like the very best place for a midweek store or someplace to select up low cost family necessities and private care merchandise.

Dollar General

Insider/Brittany Chang

Next, we headed to Dollar Tree. The firm — Dollar General’s main competitor in the US — additionally owns pricier sister chain Family Dollar and has over 15,500 shops in whole.

Dollar Tree in Brooklyn

Insider/Brittany Chang

At this chain, deep reductions are the identify of the recreation.

Dollar Tree in Brooklyn

Insider/Brittany Chang

Up till lately, Dollar Tree was the final remaining main dollar store chain to stay to its $1-and-under worth level. In September, it raised costs to $1.25.

Dollar Tree in Brooklyn

Insider/Brittany Chang

Source: Insider

Despite this, we noticed a number of $1 offers.

Dollar Tree in Brooklyn

Insider/Brittany Chang

The tone of the store felt immediately different — it appeared drained and run-down.

Dollar Tree in Brooklyn

Insider/Brittany Chang

While workers gave the impression to be in the technique of restocking cabinets, there was an amazing variety of packing containers piled up round the store.

Dollar Tree in Brooklyn

Insider/Brittany Chang

These packing containers were blocking aisles …

Dollar Tree in Brooklyn

Insider/Brittany Chang

… and making it laborious for purchasers to achieve some objects.

Dollar Tree in Brooklyn

Insider/Brittany Chang

This felt unsafe.

Dollar Tree

Insider/Brittany Chang

Though each chains are identified for his or her bare-bones design and no-frills shopping experience, this specific location was extraordinarily messy.

Dollar Tree in Brooklyn

Insider/Brittany Chang

Packages of meals had been opened and were spilling onto cabinets.

Dollar Tree in Brooklyn

Insider/Brittany Chang

But clients did not appear to thoughts. When we visited, there were round 20 folks searching the store.

Dollar Tree in Brooklyn

Insider/Brittany Chang

Other aisles were in good order.

Dollar Tree in Brooklyn

Insider/Brittany Chang

The store modifications its assortment continually, which provides its consumers a treasure-hunt form of experience.

Dollar Tree in Brooklyn

Insider/Brittany Chang

It additionally shares a variety of seasonal merchandise which, in keeping with Moody’s, accounts for practically half of its income.

Dollar Tree in Brooklyn

Insider/Brittany Chang

Source: Moody’s

Though it is largely non-public label, you will discover offers on nationwide manufacturers right here too.

Dollar Tree in Brooklyn

Insider/Brittany Chang

There was no contemporary meals at this store both however a ton of low cost frozen meals …

Dollar Tree in Brooklyn

Insider/Brittany Chang

… and confectionery.

Dollar Tree in Brooklyn

Insider/Brittany Chang

While there are definitely offers available at Dollar Tree, the shopping experience was far superior at Dollar General in phrases of the high quality of the merchandise and the look of the store.

Dollar Tree in Brooklyn

Insider/Brittany Chang

However, in the event you’re after all-time low reductions, Dollar Tree would not disappoint.

Dollar Tree

Insider/Brittany Chang

Read the authentic article on Business Insider

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