Dollar Tree and Dollar General are the two largest dollar store chains in the US.
While they serve an identical buyer base, there are key variations in their shopping experience.
We put the two to the check.
We visited a Dollar General and Dollar Tree store in the Bushwick neighborhood of Brooklyn, New York, slightly over a mile from one another. Our first cease was at Dollar General.
There were indicators on the door informing clients that the store accepts meals stamps. These two chains rely on low-income consumers, and welfare checks sometimes drive gross sales.
The very first thing we observed is that almost all objects price nicely over $1.
Though there are some sections with $1 offers, most affords are $3 and over …
… with a $10 worth cap.
There were a ton of bundle offers that aimed to get clients to spend extra.
And there was a mixture of non-public label and nationwide manufacturers.
Some cleansing merchandise were saved behind perspex panels for teenagers’ security.
We were impressed with how tidy the store appeared, even with a small variety of employees working.
Even in the sometimes messy youngsters part, toys were neatly organized.
And the self-serve space appeared nearly untouched.
Dollar General has been strongly criticized in the previous for the lack of contemporary produce bought in its shops. Critics say these shops usually open in rural areas, forcing out different grocery shops, and creating meals deserts.
This store solely had a choice of processed and frozen meals.
One of the causes Dollar General can hold its costs low is as a result of it sells objects in smaller portions. In some instances consumers might pay extra on a per-ounce or per-item foundation, nevertheless.
Despite this, we noticed some choices for purchasing in bulk.
There were a number of gaps on cabinets in the store.
Unfilled house on cabinets have turn out to be widespread throughout the retail sector as a result of supply-chain constraints.
Overall, the store was nicely introduced and appeared like the very best place for a midweek store or someplace to select up low cost family necessities and private care merchandise.
Next, we headed to Dollar Tree. The firm — Dollar General’s main competitor in the US — additionally owns pricier sister chain Family Dollar and has over 15,500 shops in whole.
At this chain, deep reductions are the identify of the recreation.
Up till lately, Dollar Tree was the final remaining main dollar store chain to stay to its $1-and-under worth level. In September, it raised costs to $1.25.
Despite this, we noticed a number of $1 offers.
The tone of the store felt immediately different — it appeared drained and run-down.
While workers gave the impression to be in the technique of restocking cabinets, there was an amazing variety of packing containers piled up round the store.
These packing containers were blocking aisles …
… and making it laborious for purchasers to achieve some objects.
This felt unsafe.
Though each chains are identified for his or her bare-bones design and no-frills shopping experience, this specific location was extraordinarily messy.
Packages of meals had been opened and were spilling onto cabinets.
But clients did not appear to thoughts. When we visited, there were round 20 folks searching the store.
Other aisles were in good order.
The store modifications its assortment continually, which provides its consumers a treasure-hunt form of experience.
It additionally shares a variety of seasonal merchandise which, in keeping with Moody’s, accounts for practically half of its income.
Though it is largely non-public label, you will discover offers on nationwide manufacturers right here too.
There was no contemporary meals at this store both however a ton of low cost frozen meals …
… and confectionery.
While there are definitely offers available at Dollar Tree, the shopping experience was far superior at Dollar General in phrases of the high quality of the merchandise and the look of the store.
However, in the event you’re after all-time low reductions, Dollar Tree would not disappoint.
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